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(Noun) (American Slang) - That feeling you have towards somebody, usually a peer, of respect and admiration. - Also used as an unspoken-of "cool-factor", or currency of popularity. - Can also be defined as your person brand, what people know you as. - It's especially used to describe the people around you everyday that you notice, but don't cross paths with. -It's used to describe that one person that EVERYBODY knows, but isn't quite "popular." - You may have never had any social interactions with them, but you naturally gravitate towards them. People with good or a lot of aura tend to be cool and mysterious. They are doing their own thing, not caring about anything, but at the same time, they are very easily noticeable. -They often have good fashion sense and act without making mistakes or acting awkward.
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