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Started Jo Berry, "Caw-caw" is a loud call used in-store or online by members of Aldi Aisle of Shame (AOS) [Facebook groups] to find each other in Aldi grocery stores or to alert others to [interesting] items posted online. The exclamation can also let others shopping know you’ve found a great deal on something you’ve been looking for. Crows make similar calls to find other birds, often repeating the sound several times and then waiting for a response. When an AOS member calls out "caw-caw" and another responds, the group members may greet each other with hugs, selfies, and excited [conversation], and it has become a sensation among Aldi shoppers. It is unique among slang, involving the fact that it involves individuals in their 50’s-30’s.
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