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Phrase used to express [enthusiastic] endorsement of an idea, [particularly] if the idea pertains to the recent or imminent acquisition of goods or information. While some believe the term descends from "sop it up with a biscuit" or the practice of slapping someone upside the head, "slap it up" most likely refers to the literal action of placing a desired object on a surface with [considerable] force, as a means of presentational flourish.
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