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a vivid, metaphorical way to describe something happening with great speed, force, or intensity. It conjures the image of a lightning bolt—a natural phenomenon known for its sudden, powerful, and swift strike—emphasizing the speed, impact, or suddenness of the action being described. This expression is widely known to have originated from ice bath enthusiast and health guru Duncan Bernath. It is often used to dramatize how quickly or forcefully something occurs, likening it to the speed and power of lightning.
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