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Historically, this phrase was used in linotype newsprinting to queue to the proofreader that a line mistake or template needs corrected. The first 2 vertical rows in the linotype keyboard read "ETAOIN SHRDLU". Today, this phrase refers to the type of sensational, defamatory, libellous or click-baity articles that an obnoxious indie journalist publishes. It's typically an insult.
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