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[Description] of Amateur [Graphic Design]. A phrase used by the Graphic Design community and coined in response to the excessive application of amateur visual compositions often of a 'graphic' style. The term is used by the Graphic Design community in response to [contemporary] artists attempting to diversify their own visual repertoire. The resulting aesthetics are characterised by overcomplicated, naive and garish 'designs', which are a masquerade for a lack of substance to the art project itself. See also 'Dog's Breakfast' 'OTT' 'More isn't More'
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