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Cooker bait is when a [mainstream media] outlet [intentionally] adds antivaxer buzzwords into headlines to generate clicks. For example, "died suddenly" or "mystery illness" this often sends Cookers into a frenzy in comment sections of [mainstream media] outlets. Cooker bait can be anything from plane crashes to young people passing away, any situation where someone has died unexpectedly is perfect for cooker bait.
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