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1) A 'Johnny-Come-Lately' football fan. 2) The 'Prawn Sandwich Brigade'. 3) A 'celebrity' who claims to have supported 'x' since they were knee-high but in reality wouldn't know a goalpost from a corner flag. 4) A person who treats a Premiership game as an [alternative] to a trip to the theatre/art gallery etc. 5) A camera-swinging tourist. Typically white, liberal, middle-class, [professional], higher than average income, [university] educated, lives in the home counties or the more desirable areas of most cities, and had only the most marginal of interest in/no interest at all in football until 1) after the Taylor Report, 2) the advent of all-seater stadia/The Premiership/Sky, 3) the repositioning of football as 'entertainment'. Drinks in wine bars rather than pubs. Taken from Nick Hornby, whose first novel 'Fever Pitch' introduced the game for the first time to a whole class of people who had never even thought about going to football before reading his book, and consequently set in motion the complete snd utter commercialisation of the working-man's game, whilst at the same time pricing the working-class [out of the game] altogether.
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