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Warm feeling but patronising euphemism often used by care givers, but also over-reaching government or [voluntary] agencies to describe a target group or audience who have not engaged with the [intervention] concerned. [Almost always] the target group are characterised as passive, ‘vulnerable’, or of possessing some other negative/weak quality, but in reality may be have full capacity and instead have no interest or benefit, or even hold strong objections to the intervention concerned
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