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An [information] campaign created by the British government during [the cold war], designed to inform people of what to do in the event of a nuclear strike. Consisting of a leaflet and public information film (which was to be broadcast on national television during a [national emergency]), the campaign was heavily criticised for being fatalistic and bleak in tone. Especially in the [instructions] given on what to do if someone dies while sheltering from fallout, for example:

“If anyone dies while you are kept in your fallout room, move the body to another room [in the house]. Label the body with name and address and cover it as tightly as possible in polythene, paper, sheets or blankets. Tie a second card to the covering. The radio will advise you what to do about taking the body away for burial. If however you have had a body [in the house] for more than five days, and if it is safe to go outside, then you should bury the body for the time being in a trench, or cover it with earth, and mark the spot of the burial. ”

On the other hand, the campaign was criticised for being a waste of taxpayers money and misleading, even deluding the public into a false sense of security. As by following those [instructions], the public assume they'll be safe. The booklet was never distributed and the series of films were never shown, hence comedians such as Ben Elton ridiculed it in shows like The Young Ones as useless and a [waste of money].

While somewhat fatalistic, it suggested that surviving a nuclear attack was possible and desirable. This was lambasted by British radical communist historian, E.P Thompson, who wrote Protest and Survive in response.

The film was created by Richard Taylor cartoons (the same company that made the legendary Charley Says series) and was narrated by the Shakesperian actor, Patrick Allen. It consisted of Voice-over narration, stills photographs and simple (if somewhat kitsch) animation. It was very simple to follow and very clearly laid out, which made it more chilling to watch. However, Allen does have the comically patronising line:

"Oh, don't forget your tin opener and bottle opener."

The Patronising nature of the film, as well as its fatalistic tone and grim content was wide open for ridicule. Especially with it being at odds with the kitsch animation style. The Harcore punk band, Discharge, wrote a song of the name name, criticising the campaign. Comedians also ridiculed the leaflet and PIFs, attacking the percieved hypocrisy of the government creating the conditions for [nuclear war], yet trying to placate the public and the critics of the propaganda campaign that a war won't [escalate] if the government has a nuclear arsenal (Mutually assured destruction's not mad enough?). HM government was effectively accused of fudging the issue , as the Bomb Episode in The Young ones illustrates:

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