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The controversy surrounding makeup [influencer] Mikayla Nogueira, in which Mikayla posts a sponsored video, not disclosed, about L'Oreal's telescopic mascara, while allegedly wearing Ardell's Demi Wispies. This event has caught the attention of [mainstream media], small and large tiktokers alike, drama channels, cosmetics company Ulta, as well as long time influencers [James Charles] and Jeffree Star, among others.
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