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Taking a side on an entire topic (esp. political or religious), instead of rationally choosing the best combination of choices for one’s goals. Usually done by people that make a religion out of everything because they are not only unable to think it through, but unable to even become aware of that flaw.
The louder they’re sidin’, the more they are triggered, and the less of a clue they have.

Approaching them with logic and reality will only lead to self-defeat. (Ex. 1)

The ideal approach is to have a purely emotional [conversation], treat them like four year old toddlers of a friend, without being condescending, be [understanding] without having to agree(!), gain their trust so they listen, find the origin of their fears (/triggers) and their wishes, and [offer] a separate path towards what’s attractive and away from what’s frightening to them. Only works if you let them keep/grow their self-respect, and let them do it on their own free will.
Easier said than done… obviously.

Also abused by wannabe dictators, to divide people and conquer them. (Ex. 2)
Can be seen in [American politics], or any country, was the favorite strategy of Hermann Göring, but probably is as old as [communication].
Ideally combined with a hopeful message that promises pride. (See: Hitler’s speeches.)
Turning enemies into friends as above also is at least as old as ancient China, as it was mentioned by Sun Tsu, IIRC.

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