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Verb. A strategy frequently encountered in academia wherein an individual attempts to impress or gain favor with superiors, peers, committees and institutions through the use of 1) technical jargon and [bureaucratese] 2) bootlicking people and/or institutions 3) lying about one's credentials, experience, knowledge and interests 4) cheating to get ahead and 5) attempting to make [competition], newbies and non-academic folk feel stupid, useless or inadequate. In essence, being dishonest and attempting to be seem more learned and invested than one actually is in order to climb the ladder. [Unfortunately], many of the people that BSing to be impressing is directed at are fellow BSers, which allows the strategy to gain acceptance and perpetuate.
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