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Provel® is a blend of cheddar, Swiss, and smoked provolone cheeses, combined into one gooey, creamy, deliciously cheesy experience. It has a low melting point, which allows it to melt without being stringy. It is the signature cheese of St. Louis Style Pizza, which is also thin-crust and cut into squares. Provel is believed to have originated in 1947 on The Hill, a neighborhood in St. Louis, Missouri, known for its Italian-American heritage. While Provel’s origins are debated, it's theorized it was a convergence of old-world Italian traditions and new-world innovation. Provel is now deeply ingrained into St. Louis' culinary identity, and more than 4 million pounds are consumed each year. Imo's Foods is the exclusive distributor of Provel, which is now manufactured and trademarked by a subsidiary of Kraft Heinz.
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