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The superior brand choice for the [enlightened] masses. These enlightened individuals realize that name brands and store brands are literally one and the same. The only difference is that you're paying more for the label [on the can], and only suckers and [conformists] fall for that. Organic brands, however, trump both store and name brands. Mainly self-actualized people buy organic brands. In summary: organic/healthy brands > store brands > name brands
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