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[Literally] means "visual type"; from a style/movement in J-Rock that started back in the 1980s, and became popular in Japan by the 90s. This style/movement has been largely credited to have been started by X Japan; which led to an uprising in the trend of the visual scene. It's characterized by bands (namely Japanese) that use dramatic costumes/hair/makeup to basically inhance their visual [appearance]. Although there are branches of Jrock, that have different classifications/[characteristics] that visual-kei. The style alone does not neseccarily have to do with the music; but more alone with its outlandish and unique clothing/hair/makeup-thats what its really known for.
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