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[Figuratively] it refers to a well known truth behind some concept (for example, "santa isnt real") that we collectively decide to ignore, because it ruins the fun. It's in [reference] to mascot costumes worn by some poor soul to appease the masses, for example the underpaid part-timers staffing the costumes at disneyland It's like, as a kid, pulling the "no, you didint just kill me cause we are just [pretending]" card when playing pretend on a playground Alternatively, man behind the mask
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