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Going into a store and buying the cheapest thing, from the most well known brand, with the biggest logo - right now this is a Gucci belt, a few years ago a Burberry check shirt. Usually done by someone that wants to make people think they have more money than they do - the person wants to flex their supposed wealth, but the message they send is more a desperation for approval and an indication they don't have enough money to buy other, more subtle, items from that brand.
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