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nouveau riche  means "newly rich" in french. One who has recently become rich, especially one who flaunts newly acquired wealth.

nouveau riche is a term, usually derogatory, to describe persons who acquire wealth within their generation, and spend it conspicuously. The implication is that, being of lower- or middle-class origin, these individuals lack the taste to properly use wealth. Hence, this class of people is sometimes ill-regarded by old money as culturally inferior, comparatively lacking in pedigree and subtlety.

The benchmark of the "nouveau riche" is their acquiring posessions which are touted to them as being the sort of things that rich people would possess. "Old money" in traditional European societies have inherited a large house filled with well-built furniture acquired over the centuries. Their cars are not [necessarily] the most expensive and capable, but have a bit of restraint, or else they disguise their social position in cars of the middle rank. During [the Great Depression], Chryslers, for example, were sold to such people for this reason. They fit within a social milieu in which everyone knows everyone else and has for [generations]. The "nouveau riche" in essence try to crash this party by buying [everything] they need to show that they have money not merely within one generation but within a few [years].

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