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Someone (usually very gay) who actually could be described as a [legitimate] makeup artist and doesn’t choose to Identify as one. In most cases they are the subject and will not be bothered to paint any face but their own. Your experience will not be personalized and you will not receive any advice from a fakeup artist. Their knowledge of beauty is self-benefiting - not carelessly provided during your very rushed [consultation].

The term was first coined in or around 2009 by 2x Sephora [university] graduate and smashbox-certified Kyle Brylin while helping* as a color consultant for the LUXURY retailer. Every single product touched his psoriasis-prone face and he kept his favorites very near and dear to his heart and only his heart. Every single client received the exact same product recommendations or as he liked to call it, formula: the most expensive options and double-up on both. (Ex: Yes, you do need two [foundations] because we currently carry two that are over $60. And Yes, you do need two [foundation] brushes; one for skincare and another for complexion and other monetarily-

*Kyle Brylin typically refers to what is commonly called “working” as “helping” to bring awareness to the fact that his attendance is a choice made by him and not an employer.

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