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A phrase pawned by the animated band Gorillaz a short time before the release of their second album, Demon Days. According to Guitarist Noodle, "Reject False Icons means many things. Think for yourself is [one of them]." It is often preluded with the phrase "Respect false icons," the full phrase becoming "Respect false icons, reject false icons." A generally accepted idea is that the phrase was created to show that people should [appreciate] things such as music and the media, but not idolize them as they would God or [religion]. Sadly, however, many Gorillaz fans have accepted the phrase as a use to describe any "posuer" artist or one they do not like as a false icon (I.E. [Avril Lavigne], Hillary Duff, Eminem) and continue to worship Gorillaz, thus destroying the whole meaning of the phrase. Ironically, these fans repeat the phrase mindlessly in a manner resembling that of the zombified heads in the Gorillaz website-exclusive "Rock it" video used to promote the Reject False Icons campaign.
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