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When a celebrity, usually a rapper, is [shot in the ass] in an attempt to jumpstart a lagging career or attract [otherwise] elusive media attention. The term is a reference to former [Naughty by Nature] frontman Treach who in 2006 appeared on an episode of The Sopranos as an unknown rapper who paid Bobby "Bacala" Baccalieri to shoot him in the ass in attempt to bring attention to himself.
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