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The harbinger for consumption of alcohol in [undergraduate] colleges everywhere. The irony is that the original intention was to conceal the content of the cup, as the drinkers are all underage, versus a clear [plastic cup] that gives away the amber goodness intrinsic of most beers. There's been such widespread integration of the red plastic drinking cup that it's [immediately] obvious that a red cup signifies consumption of alcoholic beverages.
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