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A dangerous mindset that a lot of amateur business owners get hooked into - that operates almost like a religion where they focus ALL their efforts (and risk their livelihood) on a single platform. Usually represented by a belief that a paid or organic marketing platform will save their lives and businesses. Monoplatformism is the belief of many [small business] owners have that you only need one marketing channel in order to succeed in life, therefore going "all in" on one BUT risking [everything] in [the process].
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