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(Noun) - A person who engages in puffery, a self-aggrandizing talking head. In law, as in politics, puffery is usually invoked as a defense argument identifying futile speech, typically of a seller, which does not give rise to legal liability. In modern media, [particularly] online entities, it characterizes persons who inhabit news, political, vaccination (and [anti-vaccination]) sites on a [professional] (and semi-professional) basis, always opining on the topic of the day.
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