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A Utah based MLM (aka pyramid scheme) formerly known as Maskara that pushes overpriced makeup products to young conservative housewives in rural areas by falsely leading them to believe that they’re running their own independent businesses. Most newly recruited “makeup artists” (downlines) rarely turn out a profit worth the fees+time spent and the effort of their labors. The MLM has a very cult-like orange & white aesthetic to it with toxic positivity being pushed to the max to sell product. Uplines often spend thousands of their husband’s income attempting to present an image of fake wealth and success to their potential recruits on their walking billboard of an Instagram/Facebook account.
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