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Adjective describing something mmm mmm delicious like a chip or [granola bar] or something rancid rotten and a flop there is no in-between and it all depends on context clues. One might assume the term especially when referring to food means something is crunchy, however any good food can be crunch regardless of texture. This being the case crunch's etymological origins are unclear: It could be related to food texture, visual appearance, or similar slang term crunchy.

This term is often used within queer communities which may have been where the term originated from culturally.
In her 2016 single Puppet Alaska Thunderfuck 5000 said "[Look at that] mug go crunch,crunch, crunch" while this

effectively utilizes the term it doesn't explain it to a casual audience. On the genius lyrics page for this song Trey McGee explains:
"This is believed to be a reference to a joke made by Drag Race season 5 winner, Jinkx Monsoon, towards fellow contestant, Roxxxy Andrews.In a previous runway challenge, the judges had compared Roxxxy’s body to [peanut butter]. Jinkx, referring to the unsightly texture and cakeiness of Roxxxy’s face, compared her mug to crunchy [peanut butter]"

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