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To MEASURE, is to compare (what you know) to (what you want to know). You need to know something first in order to compare it with [something else]. [The only thing] you can know first had is yourself. This is why they say to "know yourself" so you can measure / compare the rest of reality and make good choices on a conscious level. You are the literal "ruler" by which [everything] else you learn is measured with.
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