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To describe a shortened name or phrase, but not of a personal nature, that takes less time to speak or write. [McDonald's] restuarant becomes McD's, or Micky D's, or [Trader Joes] becomes TJ's. FYI, BYOB, FOB (Friends of Bill) are further illustrations. Personal names would not fall under this [definition], so that William becoming Bill would still remain a nickname.
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