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Strength, Weakness, [Opportunity], Threat. An analysis of a business [opportunity] whereby qualities of one’s own team are described as strengths or weaknesses and qualities of the situation (including [competitors]) are described as opportunities or threats. Strengths and opportunities are seen as correlated positive qualities and weaknesses and threats also correlate as negatives. Often visualized as a 4-cell box. Used primarily by business school gradates, especially marketeers, and more commonly used in the 1980’s than today.
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