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A monthly gathering of people to ride bikes around a city or town. Its general purpose is to raise awareness that people ride bikes for [transportation] too and roads should be more accomidating for bikes. With many cyclists riding together in a group they are able to reach a "critical mass" and become a powerful entity of the roads, taking up many lanes. Invented in San Francisco, it is celebrated in many cities across the world due to its simplicity to organize, often all you need to is [spread the word] about it. In San Francisco and New York participants often number in the thousands. It is usually [at the end of the day] on the last Friday of every month, at a standard, well-known gathering spot. Often criticized by motorists as a nuciance, though cyclists criticise back that motorists hog the road, pollute, kill, etc.
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