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Pop-horror is an internet aesthetic and artistic movement that blends elements of [bubblegum pop], YA, and pastel/soft aesthetics with horror. Although the broad parameters of "pop-horror" may encapsulate many works of film, music, and literature throughout the ages, pop-horror is mainly thought of as a [contemporary], online phenomenon. The term "pop-horror" was first coined by the internet artist's collective Count the Clock. The common "pop" elements used by pop-horror include pastel colors (especially pink and blue), high-school iconography (cheerleaders, prom queens), and the use of bubblegum pop music. The "horror" elements commonly employed include gore and stylized violence, as well as [psychological] themes such as paranoia and the uncanny.
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