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727 is a meme often circulated within the rhythm game osu!'s community.

The meme [originated] from a 727pp ([performance points]) play set by Cookiezi [on the map] "Blue Zenith FOUR DIMENSIONS" with Hidden + HardRock, and was set on the 14th of April, 2017.

Coincidentally, the player RyuK also set a 727pp play with a Hidden + DoubleTime SS on the map "Yubi Bouenkyou ~Anime Ban~ ~A r M i N's Adventure" which was set only a few months after the original 727pp play.

On the 22nd of December, [2020], the player Aireu also set a 727pp play on "Guess Who Is Back (TV Size) Extreme".
From this came the familliar GIF of a player pointing at his screen and screaming "WHEN YOU SEE IT".
After this play was set, the popularity of the 727pp meme increased tenfold.

From this came a very common phrase associated with the play: "WYSI".

It is an abbreviation of "When you see it".

All of these events became a crucial part to osu!'s popularity today, and is even acknowledged by the developer of the game, Dean Herbert.

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