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Based on the brand Patagonia, a word used to describe their (arguably) overpriced clothing brand that is meant for outdoor activities, and is very useful and [effective] for such. Although many people still wear it for camping, hiking, and such, it has been largely taken over by people in Finance/Medicine/[Computer Science] who have recently landed high-paying jobs. Many companies also provide their jackets/vests or other clothing with their logos to their [employees]. Due to this, it has become a known unwritten uniform to many company's employees.
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