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(noun) the act of turning something or someone that was most definitely not adorable, cute, or wholesome into something or someone that is. stems from the slang word "uwu", which is often used to denote a [smiley face] with cute qualities. many fandoms have a tendency to carry out this process with regard to male villains, allowing for a deviation from canon that is met with a [flourishing] of art, writing, and headcanons that people forget to separate from the uwufied character's canon [personality].
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