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The tilde effect is a term coined by Samuel Booton, which states that once you discover something and [what it does], it will be more featured within your life. Example, if you discover an obscure song on Youtube but [the next day] you hear it on the radio. The tilde effect is named [what it is], due to Samuel not previously not knowing the name of a tilde (~). But soon after his friend told him what it was called, he heard people no longer call it a squiggly, but a tilde.
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