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From an old printer's axiom. Back [in the early] days of printing presses, each line of text had to be set up one letter at a time. Since [the letters] in the press were reversed (so they'd print forward), the printmaker (or typographer) needed to be careful not to confuse one letter for the other. Reminding someone to "watch his p's and q's" means to pay [attention] to the details.
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