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"these unprecedented times" refers to an overused phrase describing the COVID-19 global pandemic. This overuse was most evident in public statements by schools and universities, politicians, corporations, and health authorities. Over the course of the pandemic, Twitter users began to mock this public relations cliché, by associating the phrase with the wider COVID-19 meme culture. Variations include"these challenging times," "these uncertain times," and "these trying times."
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