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A person recording a video in the hopes of posting it online - and it going viral. Whatever is being recorded is altogether unexceptional - it is the one recording that will act as a catalyst to the extraordinary happening. That very content will range from innocent amusing content, to the malicious intent of incriminating whoever is being filmed; often caught in the heat of the moment - acting in ways they normally wouldn't. The viral baiter will more-often-than-not "bait" by antagonizing, mocking, or ridiculing the subject - all in the hopes to provoke a response. The viral baiter is motivated by views and "likes", and that can run mutually with social justice - to expose imperfection as they see it.
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