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The painfully British spelling of liter. A liter is a few ounces shy of a quart. In fact, it's downright bashful, because when it was first put into use, it was only a [marketing] ploy to allow manufacturers, wholesalers, and retailers to sell a smaller amount of product for the same price! [The only] reason we still buy things by the liter, so many years later, is because [there's no way] that greedy businesses are going to go back to giving us a full quart of product when we pay for one.
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