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Midriff is a coin termed by Douglass Rushkoff of PBS's "Frontline" on an episode entitled "Merchants of Cool." Midriffs are young girls and women(teens-early 20s) whos behavior is a curious mixture of "innocent" and "slutty." Midriff culture is fairly standardized and quite conformist. Their behaviour seems centered around sexuality, narcissism, and complete lack of brains. Rushkoff argued that mass-media replaces teenage [individuality] with a glorified archetype; midriffs, when referring to females. [Hypersexuality] and shallowness are often attributed to [teenage girls](and something that parents of every generation complain about), so the behavior isn't necissarly new, nonetheless, the notion of Midriff culture being a standardized and conformist patten of behavior rather than youthful exhuberance is scary indeed. Opposide of Midriffs are Mooks; boneheaded morons and drunken fratboys.
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