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A term coined by Douglas Rushkoff in an episode of PBS's "Frontline" entitled "The Merchants of Cool." Mooks are archetypal young males(teens-early 20s) who act like moronic boneheads. They are self centered simpletons who live a drunken frat-boy lifestyle(or are frat-boys). Examples can be found anytime someone watches "Jackass." Rushkoff claimed that the media glorifies this ideal and stifles natural self expression, however, some people might argue [teenage boys] have always acted like morons(its actually a long-standing stereotype). Nonetheless, standardized [conformist] dumbass-culture behind a veneer of exhuberance is a scary notion indeed. Opposite of Mooks are Midriffs; oxymoronic innocent skanks who are modeled after [Britney Spears].
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