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A rewards program created by Hollister that is used to reward their [customers]. Club Cali starts off with a Red card at the $0-$500 levels. Once a Red cardholder hits the $500 mark, Hollister will send them a personalized Gold Card, and when the $1000 level is reached, Gold becomes Platinum. For every dollar you spend you recieve 1 point you can then cash out those points for [autographed] memorobilia from your favorite artists such as [The Killers].
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