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Invented by Steven Hawks, a professor at BYU in Utah. The idea is that you can eat [whatever you want], but only when you are actually hungry. This idea in theory keeps you from desiring or craving foods a diet wouldn't allow you to have. Professor Hawks apparently lost 50 pounds by following this [philosophy], along with exercise, and is advocating it as a healtier lifestyle than just counting calories and dieting [all the time].
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