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James O'Keefe, founder of media watchdog group Project Veritas (PV), engages in [investigative journalism] via insider recordings of organisations and companies. The term "O'Keefed" was coined by the [Kansas City] Star Editorial Board in their article headlined: "Why is Kansas Democrat Barbara Bollier making [volunteers] sign non-disclosure agreements?" To be O'Keefed is to have your company be secretly recorded by a PV insider, and subsequently exposed by PV itself on their YouTube channel.
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