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Popular catch phrase in [the 1980's] which was the result of a popular TV commercial for a [medical emergency] service that targeted the elderly. The commercial featured a blue haired, pre-historic woman, dishoveled and lying at the foot of the stairs. She presses her [emergency] call button that is located on a necklace around her wrinkly old head and shouts: "I've fallen and I can't get up!"
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