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the aokigahara effect refers to the usage of the idea of "any press is good press", meaning that any publicity about a person or brand, be [positive or negative], will be beneficial to the person or brand in the short term. it is named aokigahara effect [after the] time the "any press is good press" idea was infamously used by [logan paul] when he visited aokigahara and mocked a corpse on camera
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