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Yeah right is a sarcastic phrase, two positive words, when combined, equal a negative. In NZ, in the 1990s, the Kiwi beer Tui adopted and adapted the phrase “yeah right” for a billboard campaign that poked fun at all aspects of culture, sex, romance, life and geopolitics. “Yeah Right” became a [New Zealand] pop culture catchphrase and integral [cornerstone] of New Zealand spoken and written English. Yeah right has extensive coverage in the NZ press and went global on Youtube as [the Internet] expanded.
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