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A live stream of content that is hosted on [Instagram live] or another [social media platform] that this person or group is already established on. A livecast takes advantage of the large audience that can be reached on these [social media] platforms. Livecasts also allow individuals to interact in real time with the host, are often sponsored which supports the content producer with monetization, and sometimes have cool giveaways. The term was coined by Stephen Bienko of 42 Growth Strategies.
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