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A phrase coined by boxer Tyan Booth as the simplest way to explain a method used by shallow ego driven males for managing a media platform or creating content in a specific manner. Solely to attract attention for themselves even if it requires being disingenuous and/or using a subject matter that has no relevance to them. The main intent is to achieve the 'end' of get attention from women for the purpose of "doing well sexually" via the 'means' of first growing your platform and getting your content, and as a direct result, yourself, noticed by women... And hopefully then "doing well sexually"
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